Picking a domain name feels easy until you actually try it. The first ten ideas are taken, the eleventh is squatted on for £4,000, and the twelfth turns out to belong to a brand of fertiliser in Belgium. Sound familiar? If you are a freelancer or running a small business, your domain is the front door to everything you do online, so it pays to get it right the first time.
The good news: with a smart workflow, you can brainstorm, run a proper web domain availability check, sidestep trademark traps, and hit register with confidence. Here is the exact process we recommend at TPC Hosting, broken down so you can finish it in an afternoon.
Step 1: Brainstorm Names That Actually Work
Before you even open a domain availability checker, spend 30 minutes generating ideas on paper or in a notes app. Trying to brainstorm and check availability at the same time slows you down and pushes you toward whatever is free rather than what is right. Keep these two tasks separate.
Aim for a shortlist of 15 to 20 names. Mix different styles so you can compare: literal names that describe what you do (like 'BrightCopyStudio'), invented words (think 'Zapier' or 'Spotify'), founder names ('HarrisDesign'), and metaphor-based names ('AnchorAccounts'). Shorter is almost always better. Eight characters or fewer is the sweet spot, and avoid hyphens, numbers, and creative spellings that people will mistype.
Read every name out loud. If you cannot say it over the phone without spelling it, cross it off. Also test for accidental meanings, awkward letter combinations when smushed together, and how it sounds in the languages your customers speak. A name that looks fine on screen can become a nightmare in conversation.
Step 2: Check the Domain Name Across Multiple TLDs
Now the fun bit. Take your shortlist and run each one through a domain availability checker. Start with the classic .com because it is still the default people type, but do not stop there. Modern TLDs like .co, .io, .studio, .agency, and country codes like .co.uk or .de can be a strong fit depending on your audience.
When you check the domain name, look at the full picture, not just whether the .com is free. Ask yourself: is the matching .com owned by someone in a similar industry? If so, customers will land on their site by accident. Is the social media handle available on the platforms you actually use? A domain you love is worthless if every Instagram and LinkedIn variant is taken by someone else.
Make a simple spreadsheet with columns for each name, TLD availability, social handle availability, and price. Premium domains can run into the thousands, so keep an eye out for inflated pricing. The TPC Hosting domain search tool shows live availability across dozens of extensions in one go, which saves you bouncing between five different sites.
Step 3: Avoid the Trademark Traps
This is the step most freelancers skip, and it is the one that can cost you the most. Just because a domain is available to register does not mean it is legally safe to use. Trademark holders can force you to hand over a domain through dispute processes like UDRP, and you will lose the case if your name is too close to theirs in a similar industry.
Before you register, run your top three names through trademark databases. In the UK, search the IPO trademark register. In the US, use the USPTO TESS database. For Europe, check EUIPO. These searches are free and take about five minutes per name. Also do a plain Google search in quotes, look at LinkedIn for companies using the name, and check Companies House (or your country equivalent) for registered businesses.
If a trademark exists in a totally unrelated industry, you are usually fine. A bakery called 'Comet' is not going to clash with a satellite company called 'Comet'. But if there is any overlap in what you do or who you sell to, move on. There are millions of available names. It is not worth the legal headache.
Step 4: The Pre-Register Checklist
You have your favourite name. The .com is free, the trademark search is clean, and the social handles are sitting there waiting. Before you click register, run through this final checklist:
- Spelling test: Send the name to three friends and ask them to type it from memory after hearing it once.
- Plural and singular check: Is the opposite version owned by a competitor? If yes, reconsider.
- Email test: Write out a sample address like hello@yourname.com. Does it look professional and readable?
- Renewal price: Check the year-two cost, not just the first-year promotional price.
- Privacy protection: Make sure WHOIS privacy is included or available. You do not want your home address public.
- Transfer policy: Confirm you can move the domain to another registrar later without nasty fees.
- Auto-renew: Switch it on. Losing a domain because of an expired card is a special kind of pain.
Tick all of those and you are ready. Register the domain in your own name (not your developer's, not your agency's), grab the matching extensions you can afford to defend the brand, and set up a calendar reminder for renewal a month before expiry.
Wrapping Up
A good domain name is part creative work, part detective work. Brainstorm freely, check availability methodically, screen for trademarks seriously, and use the checklist to catch anything you missed. Do that and you will end up with a name that grows with your business instead of becoming something you quietly regret in two years.
Ready to find yours? Head to tpc-hosting.com to run a free domain availability check across all the major TLDs, and we will help you get set up with hosting and email under the same roof.
FAQ
How many domain names should I shortlist before checking availability?
Aim for 15 to 20 names on your shortlist. That gives you enough options to lose some to unavailability or trademark conflicts and still end up with two or three strong contenders to choose between.
Do I need to buy every TLD version of my domain?
No, but it is smart to grab the most common variants for your audience, usually the .com plus your local country code. Buying every extension under the sun gets expensive fast and rarely pays off for small businesses.
What happens if I register a domain that infringes a trademark?
You can be forced to transfer the domain to the trademark holder through a dispute process, and in some cases pay damages. Always run a free trademark search on national databases like the UK IPO or US USPTO before registering.

